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The Daniel Group Joins the Team

March 19, 2016

January 31, 2013


Charlotte Hounds

Contact: Wade Leaphart


The Daniel Group Joins Charlotte Hounds as Team Sponsor

Inc. 5000 Company Sees Value in Loyalty and Growth of Team’s Audience


Charlotte, N.C. (January 31, 2013) - Charlotte Lacrosse LLC announced today that The Daniel Group has signed on as a new team sponsor.  

The Daniel Group will capitalize on the partnership with strategic branding, networking opportunities, social media components and hospitality.

  "The Daniel Group has been supportive of Major League Lacrosse in Charlotte from the start.  Mr. Daniel was one of our first Blue Ribbon Season Ticket Holders and he and Max (Daniel) are great ambassadors of Hounds Lacrosse.  Our first season was a strong proof of concept for current and prospective sponsors.  This is a valid testimony to our sponsorship value and we look forward to being a catalyst for them," said Wade Leaphart , Hounds Chief Operating Officer.

“We are very excited and proud to be sponsoring the Hounds,” said Lynn Daniel, President of The Daniel Group.  “I love to see the way the sport of lacrosse has grown in the area and the Charlotte Hounds are a great organization contributing to that.  The Daniel Group hopes we can help the Charlotte Hounds measure, manage, and improve their performance on and off the field.  We are huge fans and we look forward to the start of the season.  Release The Hounds!”


About Charlotte Hounds

In January 2011, Major League Lacrosse announced a league expansion for the 2012 season that included Columbus, OH and Charlotte, NC. The team began play in April 2012 at historic American Legion Memorial Stadium. In their first season, the Hounds averaged 5,700 in attendance and finished with a 5-9 record as an expansion team. The 2013 season begins April 27 and features seven (7) regular season home games, as well as the 2013 MLL All-Star Game. For more information, please visit


About The Daniel Group

At The Daniel Group, we are experts in measuring, managing and improving the business-to-business customer experience. Highly satisfied and referring customers are the keys to our success and the success of our clients. We focus on the unique needs of companies that operate in the B2B environment. We unlock the mystery of their customers' experience through actionable feedback and tools to increase their customer retention. We achieve the highest value for our clients, employees and shareholders through a balanced culture of fun, fairness, innovation and growth. The Daniel Group is currently working with over 75% of all the Caterpillar dealerships in North America.  Learn more at

*CAT and Caterpillar is a registered trademark of Caterpillar, Inc.