By WL | 4/9/13 12:00 AM
April 9, 2013
FOR IMMEDIATE RELEASE
Charlotte Lacrosse LLC
Contact: Wade Leaphart
Samuel Adams Named the Official Beer of the Charlotte Hounds
The Boston Beer Company Joins the Team as an Official Partner
Charlotte, N.C. (April 2, 2013) - Charlotte Lacrosse LLC announced today that The Boston Beer Company has signed on as a new team sponsor and that Samuel Adams has been named the Official Beer of the Charlotte Hounds.
Elements of the category-exclusive partnership include signage, promotions, tastings, print and social media. Fans 21+ will be able to enjoy Samuel Adams Boston Lager, Sam Adams Light, a seasonal selection, Twisted Tea and Angry Orchard Hard Cider at all home games. On June 15, as the Hounds take on the Boston Cannons, there will be a Sam Adams look-a-like contest and an Oktoberfest untapping is scheduled for the August 3rd game vs Hamilton.
"Since Sam Adams makes great American beers and I'm an American that loves great beers, I couldn't be happier to welcome Sam Adams as the exclusive beer partner for the Hounds,” said Jim McPhilliamy, Hounds President.
“America’s original sport and America’s original craft beer...it’s the perfect match. We want to work with passionate and enthusiastic people and these guys are just that. And did I mention that I’m a huge fan of Samuel Adams Boston Lager?” added Wade Leaphart, Hounds Chief Operating Officer.
“We’re ecstatic to have the opportunity to partner with the Charlotte Hounds and engrain ourselves in the Charlotte lacrosse community. We have been able to work on some great events that will be sure to add incremental excitement throughout the season. We’ll look forward to seeing lacrosse and beer fans unite over one of our awarding winning beers.” said Remy Fromm, BBC Region Manager.
About Charlotte Hounds
In January 2011, Major League Lacrosse announced a league expansion for the 2012 season that included Columbus, OH and Charlotte, NC. The team began play in April 2012 at historic American Legion Memorial Stadium. In their first season, the Hounds averaged 5,700 in attendance and finished with a 5-9 record as an expansion team. The 2013 season begins April 27 and features seven (7) regular season home games, as well as the 2013 MLL All-Star Game.
For more information, please visit http://www.charlottehounds.com.
About Boston Beer Company
The Boston Beer Company is America’s leading brewer of handcrafted, full-flavored craft beers. Founder and Brewer, Jim Koch, brews Samuel Adams® craft beers using the time honored traditional four-vessel brewing process, and the world’s finest all-natural ingredients. With over 30 distinctive, award-winning styles of craft beer, Samuel Adams offers discerning beer drinkers a variety of brews. The brewery has won more awards in international beer tasting competitions in the last five years than any other craft beer brewery in the world.
For more information, please visit http://www.samueladams.com