January 27, 2013
FOR IMMEDIATE RELEASE
Charlotte Lacrosse LLC
Contact: Wade Leaphart
East Charlotte Nissan Signs on as Official Partner of the Charlotte Hounds
Charlotte, N.C. (January 27, 2013) - Charlotte Lacrosse LLC announced today that East Charlotte Nissan, the #1 Nissan dealer in the Carolinas, has signed on as a new team sponsor of the Charlotte Hounds.
Elements of the partnership include signage, promotions, print and social media, hospitality and fan interaction. New for 2014 - Blue Ribbon seating will move from a centralized low area of the main grandstand to field level on the opposite side, providing an up-close and personal experience similar to courtside seats for a basketball game. The new Blue Ribbon seating area, accessible from the on-field Blue Ribbon VIP Club, will be known as the East Charlotte Nissan Zone.
“We are thrilled to partner with the Charlotte Hounds and be part of such an amazing sport,” said Geoff Secora, Executive Manager of East Charlotte Nissan. “The Hounds organization is top notch and focused on delivering an exceptional experience. That is our focus at the dealership as well. We look forward to season and seeing everyone at the games. Go Hounds!”
“We’re very excited to welcome East Charlotte Nissan to the team. It’s a great fit for both sides with a focus on personal touch and a quality product. As a Nissan owner, I can attest to the value and quality of the brand. Geoff, Spencer Lueders and the whole team over there are great. I’m sure our fans will enjoy the relationship,” added Wade Leaphart, Hounds Vice President and General Manager.
About Charlotte Hounds
In January 2011, Major League Lacrosse announced a league expansion for the 2012 season that included Columbus, OH and Charlotte, NC. The team began play in April 2012 at historic American Legion Memorial Stadium. In their first season, the Hounds averaged 5,700 in attendance and finished with a 5-9 record. Based on first year success, the Hounds were awarded the 2013 MLL All-Star Game. In 2013, the Hounds finished 7-7 in the regular season, claiming the fourth and final MLL playoff spot. In the semifinals, the Hounds knocked off the previously undefeated Denver Outlaws 17-14 to advance to the Championship game, losing to the defending Champion Chespeake Bayhawks 10-9.
For more information, please visit http://www.charlottehounds.com.
About East Charlotte Nissan
East Charlotte Nissan is the #1 Nissan dealership in the Carolinas. That’s right. #1. More people purchase Nissans from us than any other Nissan dealer. Why do they do this? Because we have the largest inventory. Because we have a sales staff that is second to none. Because we are open 7 days a week, both in sales and service. Because folks appreciate that we give back to the community. Because we offer the best incentives and perks for our customers. Most importantly, because our customers like the feeling they get with they come here. Simple as that. Come see for yourself at 6901 East Independence Boulevard or visit us online at www.eastcharlottenissan.com.